Additional Resources

• Chapter 4: Getting Issues on the Public Agenda
  • 4.2 Communicating Information about Community Health and Development Issues
• Chapter 6: Communications to Promote Interest
  • 6.1 Developing a Plan for Communication
  • 6.19 Handling Crises in Communication
• Chapter 39: Using Evaluation to Understand and Improve the Initiative
  • 39.4 Communicating Information to Funders for Support and Accountability
• Chapter 40: Maintaining Quality Performance
• Chapter 41: Rewarding Accomplishments
  • 41.3 Recognizing Goal Attainment
  • 41.6 Honoring Community Champions
• Chapter 45: Social Marketing of Successful Components of the Initiative
  • 45.5 Promoting Awareness and Interest Through Communication
• Chapter 46: Planning for Sustainability

Toolkits

• Implementing Social Marketing
• Sustaining the Work or Initiative

• There is no clear direction or communication with the group