Group of students with Jomella Watson-Thompson in front of the Lawrence Community Shelter.

Sustain the Initiative

  1. Decide whether the organization or effort needs to be sustained and for how long:
  2. Clarify the goals and context for sustaining the effort.
  3. Create a business plan to anticipate what resources will be necessary to sustain the organization or effort.
  4. Identify specific tactics to be used to sustain the effort. Indicate how you will use potential tactics for financial sustainability, including:
  5. Develop a marketing plan to secure resources for the organization or effort. Indicate how you will use the “4Ps” of marketing in implementing your plan, including:
  6. Outline a specific action plan for sustaining the organization or effort. For each sustainability tactic you will use (e.g., obtain grant funding), develop a specific action plan.